5 Ways E-commerce Can Catapult Your Business
Now that many customers around the world are hesitant to leave homes, online shopping has become more popular than ever. Building an online store will allow you to ride the trend and give you a chance to get ahead of the competition.
If your business is still not online, now is the high-time to do so. While brick-and-mortar stores have their own set of charms, eCommerce offers practicality. This practicality is the reason why experts predict a $4.5 trillion global e-commerce sales by 2021—and Australia is a top competitor!
Karina Wolfin, a digital expert from Direct Appliance Rentals says, “Take advantage of accessible technology. An e-commerce site can run 24/7, which means customers can access your products and services at the time most convenient for them. This flexibility is particularly beneficial if you’re catering to customers from various time zones.”
Running an e-commerce site is much cheaper than keeping your physical stores open for 24/7.
Take note that the internet is accessible in almost every part of the planet. A physical store can only accommodate customers within its vicinity, while an e-commerce site can reach customers in other countries. Business experts suggest localising the languages in your website so that search engines can detect it in local searches. This way, the target market in remote locations can still directly access your site.
An e-commerce site allows you to build and develop a brand identity in ways that are brick-and-mortar stores cannot. For example, a brand that’s focused on sustainability can post articles, news, and research regarding eco-friendly packaging alternatives on their social media profiles and blog sections. This way, customers can easily associate the brand with the right ideas, which was attested in a 2018 study that explored the effect of e-commerce on brands, using Amazon as the subject (largest e-commerce company in the planet).
You may also link to relevant individuals and organisations.
Cost-efficient Marketing Opportunities
Hiring a marketing agency or running promotional activities can be costly. But with an e-commerce site, you can easily reach and engage more customers through social media, emails, pay per click advertising, etc. If your content is interesting enough, people might share it on their own social media profiles, earning your site more exposure FOR FREE.
Online stores are way ahead of physical stores when it comes to scalability. With the use of specific tools, you can update inventory, offer different payment options, track orders, collect customer reviews, and many more. All of these require more resources when conducted in physical stores.
Attracts the Right Audience
If your business caters to a specific clientele, you’ll have to make sure that the physical store is in the right location. Furthermore, the architecture, décor, staff, and every detail must align with your target market’s lifestyle. Thinking about all these details can be exhausting.
In an online store, you have to hire an experienced and creative web designer to customise it according to your target market. Aside from aesthetics, they apply the right keywords and other SEO tactics.
Now that many customers around the world are hesitant to leave homes, online shopping has become more popular than ever. Building an online store will allow you to ride the trend and give you a chance to get ahead of the competition. However, for an eCommerce site to be profitable, you must build it correctly.
BLVCK DIVMOND offers professional web design services in Australia. Over the years, we’ve built websites for numerous clients, from start-ups to large brands. Talk to us now to discuss your e-commerce needs.