3 Reasons You Need a Mobile Friendly Website
Web-design experts provide insight on the top 3 reasons why you NEED to make your website mobile-friendly. Have you made these changes yet?
Is your website mobile friendly? If not, you’re driving away customers.
Lacking a mobile-friendly site has a larger impact than you think.
According to the e-commerce experts at BigCommerce, over 34% of purchases made online are from mobile devices.
By 2021, this statistic is expected to rise to over half of all online purchases.
So if your site hasn’t been optimized to be mobile-friendly, you are more than likely losing valuable customers. Keep in mind, these customers don’t simply go away - they go to your competitors instead.
With more and more consumers browsing and shopping on the move, ensuring your mobile presence is up to par should be a priority.
Aspects of importance include:
While you may feel as though you’ve covered these important considerations, if they’ve been designed for desktop access, they may not be user-friendly when using a mobile device.
If you’re ready to impress your audience and increase your chance of conversions, here are the 3 most pressing reasons you need a mobile-friendly website.
#1 - To Connect With the Growing Number Of Mobile Users
According to Smart Insights, almost half of all online searches were from mobile devices in 2017.
And by 2021, this is predicted to become the overwhelming majority of how people are searching online.
Whether it’s a smartphone or tablet, traditional website features make it very difficult to navigate. Some of these include:
Scroll navigation tools
When poor UX is the result, potential customers may leave your site. Potentially to your competitors who may already be optimized for mobile access.
For wedding celebrant Margaret Milne, optimizing her website for mobile devices brought in more couples. She notes “ever since I invested in making my site mobile-friendly, I’ve had an increase in couples looking to find a celebrant. More and more people are coming to me from their portable devices since they are able to browse my services and get in touch easily. It’s so convenient for them now. That’s what it really comes down to - convenience”
This is why optimizing for mobile is becoming increasingly more important and should be a priority.
Looking for more ways to upgrade your web design game? Check out the crucial web design tips you’ll need for 2020.
#2 - To Take Advantage of SEO
If a website is not optimized to be mobile-friendly, visitors may not even be able to find it in the first place.
Since 2016, a Google algorithm update (the mobile-first indexing update) has prioritized mobile-friendly sites over pages that are optimized for desktop only.
This means that if your site is not mobile-friendly, you risk falling lower and lower in the SERPs. Less visibility to online searchers means less traffic, fewer clicks and fewer leads...
Not to mention, when visitors bounce or pogo-stick within seconds, they’ll end up with your competitors and hurt your SEO further.
Remember, a high bounce rate is another indicator to Google’s ranking algorithm that your website is low quality, affecting your rankings.
Optimizing your website to be mobile-friendly will definitely give your SEO an edge over those that have yet to do so.
Tips to optimize your website for mobile SEO:
Use responsive design
Add large fonts and clear call-to-actions
#3 - To Increase Accessibility For Site Visitors
When it comes to optimizing a site for mobile devices, you’ll need to take into account ‘designing for the fat finger’.
What does this mean? With phones being used with one thumb, two thumbs, a variety of fingers and with changing orientations, your site needs to be able to adapt.
Easy to use navigation with a simple design and large buttons is key. This will allow people to easily access your site.
Limited screen space and loading speeds also affect how a website performs when optimized for mobile use.
Making sure your website is accessible will keep potential customers on your page longer and increase your chance to convert them. Through reducing your bounce rate and increasing time on page, you’ll also be ticking valuable SEO boxes as well as conversion ones.
To make sure your mobile website is accessible, consider these three design options when optimizing a website for mobile compatibility:
Mobile optimized: Your site will be customized to different devices.
Mobile-friendly: Your site will load the same way on all devices.
Responsive design: Your site is responsive to the device being used.
According to the team at Credit Capital, being mobile-friendly can also boost word of mouth recommendations. They note, “we’ve had plenty of new customers come to us through word of mouth that resulted in mobile searches. People are following up on recommendations in real-time, wherever they are, and an easy to navigate site where new prospects can simply tap and call us in order to get in touch can make a world of difference.”
Ultimately, an optimized website will make your website and brand look more professional, engaging and user-friendly.
Tick those 3 boxes and success will follow.
What changes will you make today to benefit your mobile customers of tomorrow?